Inter-connectivity in the world is higher than it has ever been. The reason for that is growth in technology that has brought a shift in consumer trends. Growth in technology and faster internet plans have transformed what we envisioned the internet could do. We can shop online, stream our favorite shows, and even attend universities online. The possibilities are endless.
Yet, the internet still serves its original purpose well. To keep us connected. To that effect, social media is the most significant development of the new age. It makes staying connected with each other efficient. We share what we want to share with our circle of ‘friends’. Those in the circle who want to respond can do so, and we have a dialogue.
Then why are so many businesses focusing on improving their social media? Why is social media marketing so important for businesses to survive in 2019? Let’s look at some of the reasons for that in detail.
9 Reasons Why Social Media Marketing is Crucial for Businesses
Today, 42 percent of the entire world population is active on social media on a daily basis. By generation, 90.4 percent of millennials are active social media users. Following which are Generation X, 77.5 percent of whom are active on social media. But that’s not all, the average usage times for social media are 2 hours and 22 minutes per person.
You might be wondering what the significance of these statistics is. For an individual, these statistics hold no more value than an interesting fact. But for businesses, these statistics show tremendous promise. Businesses spent millions of dollars to be able to reach a small fraction of these people. Today, businesses can reach them by creating a free social media profile.
Here are 6 reasons businesses need social media marketing:
#1. Getting to Know the Customer Better
Businesses and brands use social media to understand their customers better. By the practice of Social Listening businesses and brands can track user comments. That way, businesses can gain valuable insights, including customer behavior and interests. With those, businesses can find ways to improve their level of consumer engagement. Higher consumer engagement is beneficial to both parties involved.
#2. Improving Customer Experience
Social media is a platform for communication. Every interaction you have on social media is an opportunity. You can show-off your customer service standards in a very public setting. Brands try to tailor their customer service to cater to individual customers. This way brands can build an image that shows their commitment to their customers.
#3. Higher SEO
Higher SEO is important for businesses to capture traffic from search engines. With the increasing standards of SEO, search engines factor in social media rankings. So, staying active on social media lets search engines know your business is legit.
#4. Cost-Saving
Social media is much more cost effective than traditional advertising. In fact, it is more cost-effective than most traditional marketing strategies. Besides costing less, social media is also more efficient. The technological advances allow businesses to save money. For starters, you could schedule an entire month of social media posts in a couple of hours. Imagine how much time and money a business saves because of it.
#5. Increased Brand Awareness
A good brand knows the value of opportunities to increase your visibility. Before social media, brands were in a race to make the most of the limited media spaces available. Today, almost every brand has dedicated social media channels to their content. Increased social media marketing also improves brand awareness. The more visible a brand is on social media, the likely people are to remember it.
#6. Increased Brand Loyalty
A study found that 53 percent of Americans who follow brands on social media are more loyal to them. That is because social media allows brands to get in touch with their customers on a personal level. That way brands can build a rapport with them. People are more likely to stick with a brand they are comfortable with rather than going with a new one.
Many brands use social media as a means to reach customers. The brands, who want to grow, use social media marketing to improve their market standing. Some brands also create sub-cultures or clubs within social media to improve standards. For example, Spectrum, the service provider, could set-up a group on social media as Spectrum Maine. They could then use this group as a platform to offer customer service as well as promote local offers. This would also increase customer loyalty for the brand.
Yet, the internet still serves its original purpose well. To keep us connected. To that effect, social media is the most significant development of the new age. It makes staying connected with each other efficient. We share what we want to share with our circle of ‘friends’. Those in the circle who want to respond can do so, and we have a dialogue.
Then why are so many businesses focusing on improving their social media? Why is social media marketing so important for businesses to survive in 2019? Let’s look at some of the reasons for that in detail.
9 Reasons Why Social Media Marketing is Crucial for Businesses
Today, 42 percent of the entire world population is active on social media on a daily basis. By generation, 90.4 percent of millennials are active social media users. Following which are Generation X, 77.5 percent of whom are active on social media. But that’s not all, the average usage times for social media are 2 hours and 22 minutes per person.
You might be wondering what the significance of these statistics is. For an individual, these statistics hold no more value than an interesting fact. But for businesses, these statistics show tremendous promise. Businesses spent millions of dollars to be able to reach a small fraction of these people. Today, businesses can reach them by creating a free social media profile.
Here are 6 reasons businesses need social media marketing:
- Getting to Know the Customer Better
- Improving Customer Experience
- Higher SEO
- Cost-Saving
- Increased Brand Awareness
- Increased Brand Loyalty
#1. Getting to Know the Customer Better
Businesses and brands use social media to understand their customers better. By the practice of Social Listening businesses and brands can track user comments. That way, businesses can gain valuable insights, including customer behavior and interests. With those, businesses can find ways to improve their level of consumer engagement. Higher consumer engagement is beneficial to both parties involved.
#2. Improving Customer Experience
Social media is a platform for communication. Every interaction you have on social media is an opportunity. You can show-off your customer service standards in a very public setting. Brands try to tailor their customer service to cater to individual customers. This way brands can build an image that shows their commitment to their customers.
#3. Higher SEO
Higher SEO is important for businesses to capture traffic from search engines. With the increasing standards of SEO, search engines factor in social media rankings. So, staying active on social media lets search engines know your business is legit.
#4. Cost-Saving
Social media is much more cost effective than traditional advertising. In fact, it is more cost-effective than most traditional marketing strategies. Besides costing less, social media is also more efficient. The technological advances allow businesses to save money. For starters, you could schedule an entire month of social media posts in a couple of hours. Imagine how much time and money a business saves because of it.
#5. Increased Brand Awareness
A good brand knows the value of opportunities to increase your visibility. Before social media, brands were in a race to make the most of the limited media spaces available. Today, almost every brand has dedicated social media channels to their content. Increased social media marketing also improves brand awareness. The more visible a brand is on social media, the likely people are to remember it.
#6. Increased Brand Loyalty
A study found that 53 percent of Americans who follow brands on social media are more loyal to them. That is because social media allows brands to get in touch with their customers on a personal level. That way brands can build a rapport with them. People are more likely to stick with a brand they are comfortable with rather than going with a new one.
Many brands use social media as a means to reach customers. The brands, who want to grow, use social media marketing to improve their market standing. Some brands also create sub-cultures or clubs within social media to improve standards. For example, Spectrum, the service provider, could set-up a group on social media as Spectrum Maine. They could then use this group as a platform to offer customer service as well as promote local offers. This would also increase customer loyalty for the brand.
